Gazoop offers something almost nobody else in this market does: a genuinely free tier. This page is about when free is the right answer, and the specific point at which it stops being cheaper than paying.
See the comparison Our pricingStraight answer. If you are starting out with two or three cars and no budget, take the free tier. Genuinely. We are not going to pretend that £30 a month beats £0 when you are counting every pound in month one. Come back when the caps start costing you jobs.
Gazoop is a freemium dispatch platform with a free Lite tier and low weekly per-driver plans above it. Signup is entirely self-service with no sales process, and terms are rolling. For a brand-new operator wanting to test whether dispatch software helps at all, that is a very low-risk way to find out.
| Taxi Dispatch (us) | Gazoop | |
|---|---|---|
| Pricing model | Cloud SaaS, published pricing | Freemium, then per-driver weekly |
| Indicative cost | £30/month for the first 5 drivers, £2 per additional driver | Free Lite tier, then low weekly per-driver charges |
| Setup fee | £0 — setup, tariff build and data import included | Self-service, no setup fee |
| Contract term | Monthly rolling, no minimum term | Rolling |
| Commission per job | None — you keep 100% of every fare | Varies; network work usually carries commission |
| Best suited to | Independent operators who want low fixed cost and no lock-in | Very small or brand-new operators testing the water on minimal budget |
Free tiers are a real product, not a trick — but they are designed to become insufficient at a predictable point. For dispatch software that point usually arrives in one of four ways:
The honest test is not "which is cheaper this month". It is: add up your likely SMS volume, the tier you will actually need at your driver count, and any charge for account invoicing. Then compare that to a flat £30 plus £2 per additional driver with messaging, invoicing, apps, tracking and support all included. For a lot of operators the crossover happens somewhere around five or six working drivers.
There is a second cost worth naming. A capped system shapes how you run the business — you do not chase the corporate contract because you cannot invoice properly, you do not turn on arrival messages because of the per-message charge, you do not add the sixth driver quite yet. Those are small decisions that compound.
That is not an argument for spending money you do not have. It is an argument for reviewing the decision every few months rather than letting a tier quietly define your ceiling.
Choose Gazoop if you are brand new, running two or three cars, and the budget is genuinely zero. That is a sensible decision and we would make the same one.
Move to Taxi Dispatch when you hit five or six working drivers, when you want to chase account work, or when the add-on charges start looking like a subscription anyway. Try it free first — no card needed.
Straight answers, no sales script. Still stuck? Ask us directly — we answer the same working day.
There is no single best system, only the best fit for your fleet size. Autocab and iCabbi are strong for large fleets that want network integration and have the budget for it. Cordic suits established operators comfortable with on-premise. Taxi Dispatch is built for independent operators under about fifty vehicles who want low fixed cost and no lock-in.
On total monthly cost for a small fleet, Taxi Dispatch is among the lowest in the UK market at £30 per month for five drivers with no setup fee and no per-job commission. Free tiers exist elsewhere but usually cap features, charge per SMS or take a percentage, so compare the total bill rather than the headline.
The three reasons we hear most are cost creeping up at renewal, being locked into a multi-year contract, and support that takes days to answer when the board goes down on a Friday night. Feature gaps are a distant fourth — most systems do the core job adequately.
The risk is real but manageable, and it is mostly about timing. Switch mid-week rather than before a bank holiday, run both systems in parallel for a week, and move your account customers first. Data import from any major UK system is straightforward; the harder part is retraining controllers, which takes about three days.
Yes. Your phone number belongs to your telephony provider, not your dispatch supplier, so it moves with you. Your customer and booking data is yours under GDPR and your current supplier must provide it on request. We handle the import free of charge.
Check the notice period, the auto-renewal clause, the price escalation clause and the data export terms. Multi-year auto-renewing contracts with 90-day notice periods are common in this market, and operators frequently discover the window has closed. Diarise your notice date the day you sign.
Question we haven't answered? Ask it on WhatsApp. A real person replies — usually within the hour on a working day — and good questions get added to this page.
Ask on WhatsAppOn a free tier? Ask us honestly when it stops being cheaper — we'll tell you if you should stay put.
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